Db
What is Db?
Db is a Scandinavian brand that makes clever travel gear to help people on the move stay ready for anything.
Brand motivation statement
We love journeys. How they challenge us, how they change us, and how they make us better. We honor the act of going from one place to another, and the process of change you go through along the way. So we innovate to make the journey as special as the destination. By designing clever innovations with our community and making the in-between part of the adventure, we help you stay ready for anything.
At Db we are travelers. Dreamers. Optimists. We believe that journeys — in our backyards, across oceans and through outer space — have the power to open our minds and shape our lives. By designing clever innovations with our community, we hope to make the journey as special as the destination.
Brand positioning statement
We are the in-between places brand, always on the move. We are with you where change happens, helping you stay ready for anything.
About the company
Db was founded in Norway in 2009 by freeski legend Jon Olsson and engineer Truls Brataas with the goal of redefining travel gear to enable better journeys. Db designs and markets backpacks, carry bags, luggage, and accessories for urban people who love outdoor lifestyles and travel. The company is a 4-time Gaselle award winner following its triple-digit growth and sustained profitability since the brand officially launched in 2012. Db is a multiple ISPO design award winner and Brataas is a recipient of the International Ernst & Young Entrepreneur of the year award. Db is independently owned and operated from its headquarters located in Oslo, Norway where the company employs 25 people.
Bestselgere i Db
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